‘The first new branch of the Scouts’ family tree for 35 years, Squirrels is their new early years offer; a new chapter at the very beginning of a child’s journey through Scouts. Catering for 4 to 5 year olds, Squirrels will get to be active, explore nature and have fun learning with friends whilst earning badges like all other Scouts.’

I was approached by Supple Studio to help develop and refine both the symbol and wordmark. 

Achieving the perfect balance of symbol recognition and legibility of the S was no mean feat and it took many iterations to reach what we believed to be the best result.

Both standard use and small use logos were produced.

Designed under the direction of Supple Studio